Reading Pancake Race – Flippin’ Great

GRANDESCO is officially flippin’ great

The GRANDESCO team were determined to ‘batter’ ourselves on Pancake Day by supporting one of Reading’s longest-running events.

The Pancake Race on Broad Street has been an annual favourite for around 20 years and is now run by homeless support charity Launchpad Reading.

This year there were 34 teams taking part, from law firms (Blandy & Blandy went on to win), retailers (including John Lewis), the finance industry (including Metro Bank), and even Thames Valley Police.

We were asked to get involved as an official sponsor (they knew we’d be rubbish at the actual race bit!) and we wanted to prove how flippin’ great we are.

What we did

We started building the excitement and awareness of the event with social media activity, especially on Twitter and Facebook.

True to our commitment to both digital and ‘traditional’ marketing, we also arranged for some outdoor advertising on the large screen outside Broad Street Mall.

On the day, GRANDESCO’s Steve Randall was the MC for the event for the third year in a row; adding some drama and fun to the proceedings and introducing X-Factor finalist Danyl Johnson who started the races.

GRANDESCO’s Sue Reynolds and Gavin Harris were kept busy ensuring social media coverage was up-to-the-minute, giving a visual flavour of the event while it was taking place.

Photos ©️ Mike Swift, Newsquest Berkshire

Why we did it

The GRANDESCO team believes in supporting our community by using our marketing and media skills to help whenever we can.

Throughout the year, we aim to partner with more charities and organisations to help them shout about the great work they do.

Plus, it was flippin’ great fun 😊